Young Professional Wishmakers Reimagined
Problem
Make-A-Wish Madison (Wisconsin) lacks visibility across the Madison community and successful conversion of people who know about Make-A-Wish to donors, and Young Wishmakers of Wisconsin Madison does not successfully engage young professionals. There is currently a long waitlist for wishes to be granted, and Make-A-Wish Madison must increase community engagement in efforts to fund more wishes for Wish Kids in Madison.
Research
Through initial brainstorming, it was determined that there was an opportunity to better attract and engage young professionals, and research focused on discovering what their involvement with Make-A-Wish entailed and what pain points existed in their relationship with Make-A-Wish Madison. Young professionals who currently have a relationship with Make-A-Wish were interviewed, and desktop research and virtual observations were also conducted to learn how to engage participants through in-person and virtual Make-A-Wish events. Through Design Thinking methods and tools such as Miro, an empathy map, persona, napkin pitches, and a prototype was developed. The prototype was presented to gain feedback from Make-A-Wish Madison, and a pilot plan to further test key assumptions was recommended as well.
Solution
"Young Professional Wishmakers Reimagined” improves currently employed methods and reimagines the discovery, onboarding, and retention processes and efforts of Young Wishmakers of Wisconsin Madison. This solution includes more effective community engagement through corporate channels, social media, and networking platforms, as well as improving and standardizing sign-up and event processes. Through improved engagement with young professionals in the Madison area with this solution, Make-A-Wish Madison will be able to fund more wishes for Madison Make-A-Wish Kids. Make-A-Wish Madison found the solution to be beneficial and will be exploring the implementation of Young Professional Wishmakers Reimagined.
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